Repeat behaviour, lifetime value, and retention
| Cohort | Size | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Aug 26 | 132 | 100% | — | — | — | — | — |
| Jul 26 | 144 | 100% | 4% | — | — | — | — |
| Jun 26 | 114 | 100% | 5% | 4% | — | — | — |
| May 26 | 42 | 100% | 2% | 5% | 10% | — | — |
% of each month's new customers who ordered again N months later.
| Customer | Phone | Orders | Spent | Last order |
|---|---|---|---|---|
| Sadia Razarepeat | 03434549062 | 4 | Rs. 20,150 | 27 Jul 2026 |
| Areeba Buttrepeat | 03489856222 | 2 | Rs. 18,220 | 12 Jun 2026 |
| Adnan Hussainrepeat | 03442157120 | 3 | Rs. 18,140 | 26 Jun 2026 |
| Salman Nawazrepeat | 03287157400 | 3 | Rs. 15,542 | 30 Jul 2026 |
| Rabia Aslamrepeat | 03367029798 | 2 | Rs. 14,730 | 6 Aug 2026 |
| Bilal Malik | 03257503925 | 1 | Rs. 14,250 | 26 Jul 2026 |
| Danish Sheikhrepeat | 03295729008 | 2 | Rs. 14,250 | 16 Jul 2026 |
| Adnan Qureshi | 03473413379 | 1 | Rs. 14,250 | 22 May 2026 |
| Fatima Malikrepeat | 03141206763 | 3 | Rs. 14,005 | 12 Jun 2026 |
| Waleed Qureshirepeat | 03351626334 | 4 | Rs. 13,815 | 17 Jun 2026 |
| Tariq Siddiqui | 03213501177 | 1 | Rs. 13,537 | 22 May 2026 |
| Komal Nawazrepeat | 03215434176 | 2 | Rs. 13,300 | 21 Jul 2026 |